I'm Coen. I design digital products that millions of people use every day.
Over 15 years across media platforms and global financial services, I've learned that the hardest design decisions aren't on the screen — they're about scope, priorities, and aligning teams on what actually matters. I work on both: the strategy that shapes a product, and the craft that makes it work.
My philosophy
Good design isn't just about how something looks. It starts with choosing the right problem — then solving it clearly, consistently, and without friction.
Where I add value
Led design for NPO Luister's web launch — translating NPO's audio strategy into a platform used by millions of listeners, making the scope calls that got it shipped.
Designed Rabobank's financial planning tool — a strategic bet on scaling advice: professional-grade planning for 9M+ retail customers, without an advisor.
Built and scaled design systems at DEGIRO and NPO — not as a UI kit, but as an operating model that helps teams ship faster and more consistently.
Move from ambiguity to testable prototype fast — using whatever gets there, including AI tools when they're the right call.
Embedded with engineering, product, and stakeholders from day one — shaping direction, not executing a handoff.
Portfolio
Featured work
Bringing NPO's audio offering to the open web for the first time: a strategic move to reach listeners beyond the app, launched in 2025.
Making professional financial planning accessible to every retail customer in 15 minutes — turning an advisor-only service into a scalable product.
A personal project exploring no-code and AI —from concept to full-stack, without writing a single line of code.
