The screens were
never the hard part.
The hard part is usually still vague when I arrive: unclear scope, competing priorities, a deadline that won't move. I get that settled with product and engineering, then design the flows and interfaces myself.
How I Work
Producing screens got cheap.
Deciding which ones deserve to exist did not.
A working prototype takes an afternoon now. That changes what a designer is for. The expensive part is the framing: which problem is worth a quarter of the roadmap, and which constraint is a real constraint instead of someone's preference. I argue that case in the terms product and engineering are measured on, and I stay in it until something is decided.Then I build it out — flows, states, edge cases, the parts of a financial product where the exceptions are most of the work.Fast output on a badly framed problem just gets you the wrong answer quicker.
Where I add value
Led design for NPO Luister's web launch — translating NPO's audio strategy into a platform used by millions of listeners, making the scope calls that got it shipped.
Designed Rabobank's financial planning tool — a strategic bet on scaling advice: professional-grade planning for 9M+ retail customers, without an advisor.
Built and scaled design systems at DEGIRO and NPO — not as a UI kit, but as an operating model that helps teams ship faster and more consistently.
Move from ambiguity to testable prototype fast — using whatever gets there, including AI tools when they're the right call.
Embedded with engineering, product, and stakeholders from day one — shaping direction, not executing a handoff.
Portfolio
Featured work
Bringing NPO's audio offering to the open web for the first time: a strategic move to reach listeners beyond the app, launched in 2025.
Making professional financial planning accessible to every retail customer in 15 minutes — turning an advisor-only service into a scalable product.
A personal project exploring no-code and AI —from concept to full-stack, without writing a single line of code.
Over 15 years of experience across media, financial services, and fintech — collaborating with teams across Europe and the Middle East.
